The Boston Business School Advantage

Executive Education 
Programs for Individuals

Pragmatic, relevant management seminars about specific management topics or multi-part executive education programs. For executives, managers, practioners and high potentials.

Open Programs




Part 1

28.08.2017 - 31.08.2017

Lucerne, Switzerland

Part 2

23.10.2017 - 26.10.2017

Brunnen, Switzerland

Part 3

20.11.2017 - 23.11.2017

Davos, Switzerland

Euro 9'900.-/CHF 10'900 /US$ 11'900.-




Part 1

04.12.2017 - 07.12.2017

Berlin, Germany

Part 2

16.04.2018 - 19.04.2018

Lucerne, Switzerland

Part 3

14.05.2018 - 17.05.2018

Berlin, Germany

Euro 9'900.-/CHF 10'900 /US$ 11'900.-

Dates & Fees

Dates & Fees



To become an effective decision-maker and agent of change, you need a wide perspective. Specialist knowledge will not suffice; to overcome today‘s leadership challenges, you need a new, balanced set of general management skills. To obtain these skills, you do not need grandiose theories; you need compact, yet applicable management and leadership know-how. You need to know how to lead yourself; how to motivate others; how to create and lead a high-performance culture; how to tackle the challenges and opportunities of today’s business environment; how to achieve results today and at the same time make sure that your organization is prepared for the long haul.


Key Benefits

Key Benefits

With its practical focus, Boston Business School’s Adavnced Management Program offers this know-how, plus a general management toolbox with theory, experiential learning and know-how sharing among participants. It updates and deepens your general management skills and shortens the learning curve to achieving excellence and results across organizational boundaries. It gives you new ideas and impulses, accelerates you career and provides you with a network of colleagues from many organizations and industries.

The program sharpens your leadership and management skills by helping you understand and apply the following six capabilities:

  • Managing strategy and change
  • Leading yourself and others
  • Understanding the critical functional areas in your company and leading across organizational boundaries
  • Creating and delivering value to your customers
  • Making financial decisions
  • Evaluating and managing your organization’s performance

Who should attend

Who should attend

AMP is ideal for managers who are preparing for increasing responsibilities, including:

  • Experienced managers who have known leadership successes and seek new inputs in meeting their demanding management responsibilities
  • Motivated mid-career executives with solid records of achieving results who are ready to take the next step in their careers
  • Business professionals from backgrounds such as marketing, operations, law, human resources and consultancy who are ready to stretch their skills
  • Entrepreneurs and practitioners who want a compact yet comprehensive update of their management skills  



The Advanced Management Program comprises three modules:


Module 1: Strategic Management

The challenge of leading organizations; getting results across organizational boundaries; applying the methods and tools of strategic management; exploiting the interdependence of market position, customer value and marketing success.


Module 2: Financial Decision-Making and Corporate Finance

The most important aspects of financial decision making, corporate finance and controlling.


Module 3: Leadership and Interpersonal Skills

Decision-making, self-management, social competence and leading employees as essential prerequisites for management success.

Areas of Focus

Areas of Focus

I. Getting Results Across Organizational Boundaries

 The Challenge of Leading Across Functions

  • The challenge of leading organizations
  • Understanding the critical functional areas and their dynamics in a company

Corporate Goals as Tools of Organizational Alignment

  • Defining core values and communicating a clear vision
  • Effective goal setting and goal management
  • Meeting stakeholder expectations
  • Assessing performance against goal

II. Strategy and Strategy Implementation

 Strategic Management Concepts and Practices

  • Growing market share and developing new markets
  • Types of competitive strategies: cost leadership, product differentiation and niche strategies
  • Scrutinizing the business model and building a stronger one

 The Corporate Environment: Markets and Industries in Flux

  • The implications of globalization for strategy
  • Responding to dynamic industry forces
  • Exploiting industry realignments

 Strategic Positioning

  • Evaluating the corporate strategic position: from tenable to vulnerable
  • Assessing core competencies as a potential basis for profitable growth
  • Being different: a cornerstone of strategy
  • Avoiding and escaping the stagnation trap

Successful Strategy Implementation

  • Systematic strategic and company culture alignment
  • Achieving operational excellence
  • Effective implementation based on trust

 III. Creating and Delivering Customer Value

 Profitable Customer Relationships

  • The process of building customer value
  • Boosting revenue and profits with pricing strategies
  • Customer life-time value

 Choosing the Optimal Marketing Strategy

  • Providing customer value through differentiation
  • Marketing strategy essentials
  • Analyzing your competitors’ approaches to marketing

 IV. Financial Decision Making and Corporate Finance

 What Executives Should Know about Finance

  • The financial management function
  • Reducing capital intensity to increase earnings
  • Key performance indicators: earnings, cash flow, freecash flow, ROS, ROCE, EBIT, EBITA, ROI, EVA, MVA

 Managing for Sustainable Profitability

  • Valuing businesses, investments and projects
  • Using break even scenarios to improve profit
  • Determining the cost of capital

 V. Evaluating and Managing an Organization’s Performance

 Active Management of Value Drivers

  • Taking advantage of the value chain
  • Pricing strategies for improved returns
  • Earnings growth based on new business models

 Effective Management Reporting and Controlling

  • Understanding and evaluating controlling reports
  • Translating controlling into decision making

VI. Leadership and Interpersonal Skills


What Good Leadership Accomplishes

  • Good leadership as a performance multiplier
  • How good motivators improve the effectiveness of their organizations

 Developing a Personal Action Plan

  • Developing your leadership style
  • Comprehending how your leadership style impacts people
  • Adapting your leadership style to the situation
  • Discovering your authentic leadership style



You can register by clicking on the link below and a registration form will open.

Register here

Additional Information

Program discription as PDF download

Send us your inquiry by mail

General information

Phone: +41 (0)43 499 40 20

Print Page

Boston Business School | Klausstrasse 43 | CH-8008 Zürich | Switzerland | Phone: +41 (0)43 499 40 20 |