The Boston Business School Advantage

E-Learning

Compact management know-how covering topics such as business strategy, marketing or financial management. Highly efficient.

E-Learning

Marketing Management

F5227 Marketing Management

Language

Englisch

Daten

01.12.2017 - 31.12.2017

Online, Weltweit

EUR 1'200.-/ CHF 1'700.-

Marketing Certificate

Marketing Certificate

Duration:

One-month online module; asynchronous delivery

Description:

This course is concerned with the adaptation of resources and objectives to outside market opportunity. It covers planning, segmentation, positioning, marketing mix development, and relationship marketing among other topics. Notes and discussion questions will supplement slide presentations. Cases will be analyzed and discussed in an asynchronous format. The cases address topics in segmentation, sales, advertising, and the Internet, as well as many other strategic areas. This course will enable the student to conceptualize marketing issues and to make viable marketing recommendations. Instructor will provide notes. No Textbook required. One week before the start, we will mail fourcases as follows: Sealed Air, Iridium, Yoplait and Avon.
Instructor: Professor Dr. Stuart Van Auken

Dates & Fees

Dates & Prices

Registration

Registration

You can register by clicking on the link below.

Registration form

Additional Information

Answers to your questions by Opens window for sending emaile-mail.

Phone: +41 (0)43 499 40 20
Fax: +41 (0)43 499 40 21

Print Page

Boston Business School | Kirchstrasse 3 | CH-8700 Küsnacht / Zürich | Switzerland | Phone: +41 (0)43 499 40 20 | info@bostonprograms.com

top