Answers to your questions by e-mail.
Phone: +41 (0)43 499 40 20
Fax: +41 (0)43 499 40 21
One-month online module; asynchronous delivery
This course is concerned with the adaptation of resources and objectives to outside market opportunity. It covers planning, segmentation, positioning, marketing mix development, and relationship marketing among other topics. Notes and discussion questions will supplement slide presentations. Cases will be analyzed and discussed in an asynchronous format. The cases address topics in segmentation, sales, advertising, and the Internet, as well as many other strategic areas. This course will enable the student to conceptualize marketing issues and to make viable marketing recommendations. Instructor will provide notes. No Textbook required. One week before the start, we will mail fourcases as follows: Sealed Air, Iridium, Yoplait and Avon.
Instructor: Professor Dr. Stuart Van Auken
You can register by clicking on the link below.