The Boston Business School Advantage

Executive Education 
Programs for Individuals

Pragmatic, relevant management seminars about specific management topics or multi-part executive education programs. For executives, managers, practioners and high potentials.

Open Programs

General Management Program (GMP)

This intensive general management program prepares you for new and greater responsibilities, or reinforces your existing skills by keeping you abreast of the latest developments in managerial practice and research. 5 + 4 days.




Part 1

11.06.2018 - 15.06.2018

Boston, USA

Part 2

18.06.2018 - 21.06.2018

Rottach-Egern, Germany

Euro 7'900.-/CHF 8'700 /US$ 9'600.-




Part 1

10.09.2018 - 14.09.2018

Rottach-Egern, Germany

Part 2

27.11.2018 - 30.11.2018

Lucerne, Switzerland

Euro 7'900.-/CHF 8'700 /US$ 9'600.-

Dates & Fees

Dates & Fees



This general management program strengthens your expertise as a successful  executive. If you are already in a general management function, this program will help you recognize the reasons for your success so far, and help you identify potential for further optimizing your skills as a strategist, leader and achiever. If you are about to assume a general management function, this program will give you the necessary skills and knowledge to be a success. 

Part 1 (a five-day seminar) covers all the important topics of general management. Part 2 (a four-day seminar) focuses on the aspects of managing employees and leadership. Here you learn how to conceptualize success in your planning and learn the best concepts for implementing these plans through leadership and management quality. 

Key Benefits

Key Benefits

After you have completed this program:

  • You will have the latest knowledge and practical skills to handle the most important tasks of modern general management
  • You will know the concepts and methods you need to guarantee the long-term success of your field of responsibility
  • As part of a top-level group of participants, you will haven learned new ideas and best practices for holistic management
  • You will have put your own management concepts and conduct to the test, and recognized optimization potential
  • You gain a bigger peer network

Who should attend

Who should attend
  • General managers, members of executive boards
  • Division heads or heads of a business unit
  • Heads of profit centers and departments
  • Managers responsible for important central activities and functions
  • Executives with years of leadership responsibility
  • Experienced managers and specialists who seek to assume a general management role

Areas of Focus

Areas of Focus

General Management

  • Managerial responsibility, result-oriented management – how are they related
  • Key managerial decisions
  • Concepts, methods and best practices – general management knowledge that you must know
  • Information and trends – drawing the right conclusions

Principles and Guidelines for Corporate Development

  • The fundamental orientation of a company, the businessn model
  • Legal form and owner objectives as guideline
  • The strategic corridor
  • Corporate strategy

The Right System for Setting Objectives, Defining Results

  • Finding the strategically correct timescale
  • Objectives for optimizing your core business
  • Objectives for achieving market success with innovations
  • From corporate value, to customer satisfaction, all the wayn to the «innovation pipeline» — defining the right results

Strategic Management

  • The process of strategic management – strategic analysis, strategic options, formulating strategies precisely, prioritizing, portfolio management
  • Profitable growth, the battle for market sharen
  • Innovation strategies, exploiting new opportunities
  • Developing new markets
  • Strategies for cost leadership, specialization, differentiation and niche strategies
  • Growth through mergers and acquisitions
  • The relationship of strategy, structure and processes

Marketing Management

  • What does customer value in light of new technologies and social media really mean?
  • How does branding have to be carried out?
  • What does «integrated communication» mean?

Managing Innovation and New Business Development

  • Defining principles that will help your successfully manage innovation
  • How must new business be positioned and market entry optimally managed?

Information Technology, Digital Business and the Internet

When you use IT, digitalization and the Internet, many classic competitive factors lose some of their importance. A race against the competition is increasing becoming a race against the clock. Size or costs alone, no longer count as much as flexibility and speed. Time-to-market is the decisive factor here. Information technology and digitalization allows you to develop new business models and value chains.

Financial Management

There is hardly another area of management knowledge that has changed as much in the last few years as financial management. And not everything recommended during the last few years has proved itself of value either. Is financial management still concerned with return on investment instead of cash flow, on market capitalization and corporate value instead of annual profit or stock options instead of classic bonus models? If you bear responsibility for financial results, you must be up on the latest financial management concepts and be able to use them. We show you how to realize this.

Leadership and Result Orientation

Inspiring others to achieve objectives. Communicating your vision, deriving ambitious objectives from it and making sure the fire of enthusiasm on any given work day does not go out. Learn how your fresh input can keep momentum going. We help you get better at convincing others, implementing, supporting, doing things yourself when needed. Being just a normal person and a role model for others. And not only this, we also help you continue to be manager who never forgets what really counts – results. We show you how to deepen and develop your already impressive leadership skills even further.    

Leadership and Communication

Leadership is expressed every day in the business world. Leadership is having the ability to face different management situations effortlessly. It is developing and maintaining trust as an element of company culture. It is how people communicate and how solution-oriented meetings and negotiation situations are conducted. It is the art of listening, of praising others or in the way conflicts are handled.

Change Management

Successful managers must be able to influence the attitudes, habits and behavior of employees and colleagues if they want to implement new strategies and concepts. We all know how difficult a task this is. Successful change management begins with conducting yourself in the right manner and in targeted communications. Using many examples, we demonstrate what’s important here.



You can register for this executive education program by clicking on the link below and a registration form will open.

Register here

Additional Information about this Executive Education Program

Program discription as PDF download

Send us your inquiry by mail

General information

Phone: +41 (0)43 499 40 20

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Boston Business School | Kirchstrasse 3 | CH-8700 Küsnacht / Zürich | Switzerland | Phone: +41 (0)43 499 40 20 |