The Institute for International Business and Marketing BBS assists enterprises in successfully dealing with internationalization and globalization.
Markets are ever more international. They are becoming ever more integrated due to the EU and the economic expansion in Asia, especially in China. Even small and middle-sized business must defend their competitive position actively in transnational markets. This requires comprehensive knowledge about market structures, international competition, as well as the economic, cultural, and political idiosyncrasies of the often unfamiliar markets.
With seminars, in-house workshops, research and consulting services, we support clients in the following operational and strategic activities:
1. Appropriate information about
2. Development of an internationalization strategy
3. Implementation of internationalization strategies
Professor Dr. Waldemar Pförtsch is director of the Institute for International Business and Marketing. He is one of the leading authorities of this domain, in research, teaching as well as consulting. The experience, which he brings to the table, he acquired whilst working for large companies in Germany and the US. He refined his approach led to international consulting contracts. Today, his area of expertise comprises, aside from the US and German-speaking Europe, China and Japan.
For additional questions concerning the Institute's activities please contact the Institute director by telephone +41 (0)43 499 40 20 or by email: email@example.com