Our most comprehensive executive development program is a must for mid-career executives, experienced specialists and future general managers who want to sharpen and deepen their general management skills. Learn what text books cannot teach you—take your career to the next level.
Dates & Fees
Concept
To become an effective decision-maker and agent of change, you need a wide perspective. Specialist knowledge will not suffice; to overcome today‘s leadership challenges, you need a new, balanced set of general management skills. To obtain these skills, you do not need grandiose theories; you need compact, yet applicable management and leadership know-how. You need to know how to lead yourself; how to motivate others; how to create and lead a high-performance culture; how to tackle the challenges and opportunities of today’s business environment; how to achieve results today and at the same time make sure that your organization is prepared for the long haul.
Key benefits
With its practical focus, Boston Business School’s Accelerated Executive Development Program offers this know-how, plus a general management toolbox with theory, experiential learning and sharing among participants. It updates and deepens your general management skills and shortens the learning curve to achieving excellence and results across organizational boundaries. It gives you new ideas and impulses, accelerates you career and provides you with a network of colleagues from many organizations and industries. The program sharpens your leadership and management skills by helping you understand and apply the following six capabilities:
- Leading yourself and others
- Understanding the critical functional areas in your company and leading across organizational boundaries
- Managing strategy and change
- Creating and delivering value to your customers
- Making financial decisions
- Evaluating and managing your organization’s performance
Who should attend
- General managers, experienced specialists or managers who are about to move into general management
- Motivated mid-career executives with solid records of achieving results who are ready to take the next step in their careers
- Business professionals from backgrounds such as marketing, operations, law, human resources and consultancy who are ready to stretch their skills
- Entrepreneurs and practitioners who want a compact yet comprehensive update of their management skills
Participants should have a minimum of six years relevant management experience. The program meets the needs of a wide range of industries.
Structure
The Accelerated Executive Development Program comprises three modules:
Module 1: General Management
The challenge of leading organizations; getting results across organizational boundaries; applying the methods and tools of strategic management; exploiting the interdependence of market position, customer value and marketing success.
Module 2: Financial Decision-Making and Corporate Finance
The most important aspects of financial decision making, corporate finance and controlling
Module 3: Leadership and Interpersonal Skills
Decision-making, self-management, social competence and leading employees as essential prerequisites for management success
Areas of Focus
I. Getting Results Across Organizational Boundaries
The Challenge of Leading Across Functions
- The challenge of leading organizations
- Understanding the critical functional areas and their dynamics in a company
Corporate Goals as Tools of Organizational Alignment
- Defining core values and communicating a clear vision
- Effective goal setting and goal management
- Meeting stakeholder expectations
- Assessing performance against goals
II. Strategy and Strategy Implementation
Strategic Management Concepts and Practices
- Growing market share and developing new markets
- Types of competitive strategies: cost leadership, product differentiation and niche strategies
- Scrutinizing the business model and building a stronger one
The Corporate Environment: Markets and Industries in Flux
- The implications of globalization for strategy
- Responding to dynamic industry forces
- Exploiting industry realignments
Strategic Positioning
- Evaluating the corporate strategic position: from tenable to vulnerable
- Assessing core competencies as a potential basis for profitable growth
- Being different: a cornerstone of strategy
- Avoiding and escaping the stagnation trap
Successful Strategy Implementation
- Systematic strategic and company culture alignment
- Achieving operational excellence
- Effective implementation based on trust
III. Creating and Delivering Customer Value
Profitable Customer Relationships
- The process of building customer value
- Boosting revenue and profits with pricing strategies
- Customer life-time value
Choosing the Optimal Marketing Strategy
- Providing customer value through differentiation
- Marketing strategy essentials
- Analyzing your competitors’ approaches to marketing
IV. Financial Decision Making and Corporate Finance
What Executives Should Know about Finance
- The financial management function
- Reducing capital intensity to increase earnings
- Key performance indicators: earnings, cash flow, freecash flow, ROS, ROCE, EBIT, EBITA, ROI, EVA, MVA
Managing for Sustainable Profitability
- Valuing businesses, investments and projects
- Using break even scenarios to improve profit
- Determining the cost of capital
V. Evaluating and Managing an Organization’s Performance
Active Management of Value Drivers
- Taking advantage of the value chain
- Pricing strategies for improved returns
- Earnings growth based on new business models
Effective Management Reporting and Controlling
- Understanding and evaluating controlling reports
- Translating controlling into decision making
VI. Leadership and Interpersonal Skills
What Good Leadership Accomplishes
- Good leadership as a performance multiplier
- How good motivators improve the effectiveness of their organizations
Developing a Personal Action Plan
- Developing your leadership style
- Comprehending how your leadership style impacts people
- Adapting your leadership style to the situation
- Discovering your authentic leadership style
Registration
You can register by clicking on the link below and a registration form will open.
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