The Boston Business School Advantage

Open Programs

Pragmatic, relevant management seminars about specific management topics or multi-part executive education programs. For executives, managers, practioners and high potentials.

Open Programs

Competitive Strategy

This focused course covers the concepts and tools of strategic management. 3 days.

EP2422

Language

English

Dates

27.08.2012 - 29.08.2012

Brunnen, Switzerland

Euro 3'300.-/ CHF 4'200.-/ US$ 4'600.-

Dates & Fees

Dates & Fees

Concept

Concept

Ultimately, the companies, divisions, business units that succeed are those, which have the best strategy in place. For many years, we have researched the elements of successful strategy – we pass this knowledge onto you during the three-day Competitive Strategy program. The course covers all those concepts of strategy, which fuel high-powered corporate performance. This course is  intentionally intense, specially conceived to create breakthrough strategies, and facilitate strategy development through a rich and interactive learning environment.

Areas of Focus

Areas of Focus

Corporate Goals as Organizational Alignment Tools

  • Defining core values and communicating a clear vision
  • Effective goal setting and goal management
  • Meeting stakeholder expectations
  • Navigating the CEO – board – senior management relationship
  • Assessing performance in relation to goals

 

Strategic Management Concepts and Practices

  • Market share growth and new market development
  • Types of competitive strategies: cost leadership, product differentiation, and niche strategies
  • Scrutinizing the business model and building a stronger one
  • In and outsourcing steps in the value chain

 

The Corporate Environment: Markets and Industries in Flux

  • The implications of globalization for strategy
  • Assessing the corporate environment
  • Responding to dynamic industry forces
  • Exploiting industry realignments
  • Opportunities in the digital economy

 

Strategic Positioning

  • Evaluating the corporate strategic position: from tenable to vulnerable
  • Assessment of core competencies as potential basis for profitable growth
  • Being different: a cornerstone of strategy 
  • Creating and capturing value throughout the value chain

 

Avoiding and Escaping the Stagnation Trap

  • Pushing the limits of market growth
  • Consolidation: yes, stagnation: no
  • Deriving growth from marketing
  • Pursuing innovation with a conducive environment
  • Maneuvering new strategic ventures

 

The Key to Successful Strategy Implementation: Executive Leadership

  • Systematic strategic and company culture alignment
  • Achieving operational excellence
  • Effective implementation based on trust

Who should attend

Who should attend

The program is aimed at executives from a range of disciplines and backgrounds who:

  • Wish to expand their understanding of cutting edge
    strategic concepts and best practices
  • Expect a well-structured and comprehensive overview of
    modern strategic management
  • Are facing an impending strategic challenge
  • Have, or will have, responsibility for the strategic
    decisions of their firms

Registration

Registration

You can register by clicking on the link below. A registration form will open.

Register here

Additional Information

Program description as PDF download

Send us your inquiry by mail

General information

Phone: +41 (0)43 499 40 20

Print Page

Boston Business School | Klausstrasse 43 | CH-8008 Zürich | Switzerland | Phone: +41 (0)43 499 40 20 | info@bostonprograms.com

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