Strategy is critical to creating sustainable competitive advantage. But with so many options, opinions and myths around the concept of strategy, how can you be sure that you are guiding your company down the right track? This program on advanced strategy for managers teaches you the principles, instruments, and methods of strategic management, all based on a solid foundation of general management.

Part I, Advanced General Management and Strategy, focuses on helping you develop a holistic mind-set in order to build and maintain sustainable competitive advantage. Growth and growth strategies will be emphasized. The program helps you translate strategic concepts into practicable action plans and results across organizational boundaries.

In Part II, Advanced Strategy, you will exchange experiences and learning from actual, real-world situations. Thanks to our extensive research and consulting experience, this program offers the unique benefit of being especially useful in the real world of business. The faculty and consultants of Boston Business School have personally worked on hundreds of strategy projects that have yielded innumerable practical findings featured in the Advanced Strategy Program.

• You learn to use the latest know-how to develop innovative, competitive strategies
• Analyze your own strategic concepts critically, so you return to your company with new impulses for strategy and corporate advantage
• You gain a deep understanding of advanced modern general management practices that lay the foundation for many strategy concepts and successful implementation
• Improved ability to position your business in a highly competitive environment and launch programs that optimize corporate value, profitability and performance

Part 1: General Management and Strategy. 5 days.

Part 2: Advanced Strategy. 2 days.

The Advanced Strategy Program is designed for upper and middle executives, experienced practitioners with significant strategic challenges, and managers who seek new ways to create value for their companies. This includes:

• Executives such as heads of business units, country managers or CEOs
• Managers with general management responsibilities
• Experienced functional managers who will soon take on responsibility for results
• Managers who are earmarked for or who are seeking a promotion to an executive or CEO position

Participants should have a minimum of six years relevant management experience. The program meets the needs of a wide range of industries.

Advanced Strategic Concepts and Tools

• What's new in strategic management?
• Assessing the strategic situation
• Determining the quality of strategic options
• Useful strategy development processes
• Pitfalls of strategic decision-making

Recognizing the Need for Strategic Action

• Recognizing competitive threats
• Anticipating changes in the business environment
• Tackling new business opportunities early
• Formulating strategic objectives
• Changing direction

The Challenge of Bridging the Short-Term with the Long-Term

• Shareholders expect stock price appreciation
• Suppliers expect consistency
• Employees need a vision and want to participate in the company’s success
• The public demands social benefits
• Customers demand better prices and improved quality

Strategic Positioning

• Evaluating the corporate strategic position: from tenable to vulnerable
• Assessing core competencies as a potential basis for profitable growth
• Being different: a cornerstone of strategy
• Creating and capturing value throughout the value chain

Strategic Marketing and Branding to Support Strategic Initiatives

• Potent product portfolio management and distribution portfolios
• Aligning marketing resources with strategic goals
• Innovative approaches to market segmentation

Managing Growth and Profit Drivers

• The true drivers of growth: brand, product, competitive position and innovation
• The most important profit drivers

Business Models and Profit Potential

• The growth portfolio
• Evaluating business models for profit potential
• Growth-accelerating business models

Tapping into the Potential for Growth

• Solving customer problems
• Creating new customer benefits
• Taking advantage of the existing client base
• Utilizing untapped business capacity
• Active management of growth and profitability

Implementation and Change

• Laying the groundwork for a culture that is adaptive to change
• Learning to be a transformational leader
• Best practice examples of dealing with change
• Strategy implementation and human resources decisions

You can register by clicking on the link below and a registration form will open.

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