The Boston Business School Advantage

Executive Education 
Programs for Individuals

Pragmatic, relevant management seminars about specific management topics or multi-part executive education programs. For executives, managers, practioners and high potentials.

Open Programs

Strategic Management & Marketing

  • Advanced Strategic Management (ASM) 
    This 4-day seminar on the central topics of strategic management offers you the latest knowledge about the factors ensuring success in strategic development using real-world examples, modern tools and best practices from modern strategy theory.
  • International Strategy Program
    This program shows you how to develop the best possible strategies for your company or company area – in a step-by-step process using the latest scientific insights from strategy theory and many interesting real-world examples. It also demonstrates how leadership and management expertise make it possible to turn strategies into top results – implementation thanks to leadership. 2 x 4 days.
  • How Asia Works
    Get to know the levers which let you succeed in Asia. 3 days.
  • Marketing Management for Competitive Advantage
    To be successful in the marketplace, a company needs persuasive marketing. This 4-day seminar offers the latest knowledge and practical tools for a holistic marketing approach. We will show you how to optimize your marketing know-how and toolset even further, and how to implement this to generate even more value for your company.
  • Strategic Market Management 
    Successful strategic management and marketing go hand-in-hand – strategy shows you way to go, marketing helps you get there. Goal of this 2-part program is to demonstrate the latest knowledge on both subjects and especially how to establish the links between them that are so important. 2 x 4 days.
Print Page

Boston Business School | Klausstrasse 43 | CH-8008 Zürich | Switzerland | Phone: +41 (0)43 499 40 20 | info@bostonprograms.com

top