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This program shows you how to develop the best possible strategies for your company or company area – in a step-by-step process using the latest scientific insights from strategy theory and many interesting real-world examples. It also demonstrates how leadership and management expertise make it possible to turn strategies into top results – implementation thanks to leadership. 2 x 4 days.
Success or failure in business is decided by strategy, the ability to implement it and leadership qualities. Strategic decisions always aim to secure the longer-term, future viability of a company or company area. They show the way forward, and in doing so must be flexible enough to allow adaptation to changing conditions. In addition, they define the roadmap on which a company must travel to achieve its objectives. If the strategy is unclear, or the roadmap not practical, success is not achievable – and the result is often operative activities where the company as a whole stalls or goes in circles. Strategy expertise at executive level, therefore, determines whether commitment to the daily business is rewarded with good results – results that the company is proud of and that motivates staff to further top performance. Nonetheless, even the best strategy and the most intelligent guidelines won’t help if mistakes are made during implementation. That’s why good strategies are always made by leaders with a solid leadership skills. Whether, and to what degree, their staff is motivated to achieve strategic objectives depends on how they conduct themselves as leaders. Clear objectives, sensible guidelines and the right management conduct creates the freedom a company needs for controlled entrepreneurship. This in turn creates the prerequisites for sustainable top performance and first-class results that will secure the future of your company.
Part 1 (4 days) – Strategic Management
Part 2 (4 days) – Leadership, Change and People Skills
Senior-level executives and experienced managers, who want to deepen their knowledge of how to ensure future company success, learn the latest principles behind strategic management and effective leadership. These include:
This program is perfect as well for specialists from corporate planning, in-house consultants and business consultants who wish to sharpen their strategy tools even further, along with practitioners and business owners who want to analyze their own strategies and concepts.
Managers must steer a company during turbulent times as well. Success can be defined in many ways – by corporate value, cash flow, shareholder value, profitability, customer value, market share, customer satisfaction, performance culture and trust. Successful strategic management seeks to secure a balance between short-term results-optimization and long-term success. The main focus is primarily this – sustainable profitability thanks to high customer benefits.
No strategy without objectives or strategic guidelines. As interface between ideal results and feasibility, strategic guidelines define the strategic corridor through which company development should take place. Here you need to pave the way and actively shape the future.
Strategic decisions are made based on analyses, studies and assessments. If these are wrong, or wrongly interpreted, then by necessity the decisions made from them are also wrong. That’s why a competent use of strategy tools is so important. We will show you how to use these tools and what pitfalls you need to avoid.
The spectrum of possible strategic options is wide – do we expand, retain, differentiate, specialize, move into a niche, work for cost leadership, enhance our value-added chain, form alliances, create platform strategies, purchase, pursue a merger, disinvest, focus on virtuality, internationalize – countless options are available to you. Each one of them is determined by specific rules and have to be well thought-through.
Strategic decisions determine the direction a company will develop. They set objectives and pave the way for future success.
The larger, the more unwieldy – unfortunately, this is the case with numerous companies. However, many smaller organizations also struggle to implement what has been decided in their everyday business. Here management is called upon.
Inspiring others to achieve objectives as a team. Communicating your vision, deriving ambitious objectives from it and ensuring that the fire of enthusiasm in your daily work does not go out. Giving new impulse. Convincing, supporting and if necessary doing it yourself. To be a normal person and a role model. Never losing sight of what’s important – results. We show you how to sharpen and develop your leadership skills even further.
When you have to implement new strategies and concepts, you will usually have to change the attitudes, behavior and habits of employees and colleagues. We all know that this is a difficult task. Successful change management begins with the right management conduct and targeted communication. Using numerous examples, we will demonstrate what you need to do in these situations.
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