The Boston Business School Advantage

Executive Education 
Programs for Individuals

Pragmatic, relevant management seminars about specific management topics or multi-part executive education programs. For executives, managers, practioners and high potentials.

Open Programs

International Strategy Program

This program shows you how to develop the best possible strategies for your company or company area – in a step-by-step process using the latest scientific insights from strategy theory and many interesting real-world examples. It also demonstrates how leadership and management expertise make it possible to turn strategies into top results – implementation thanks to leadership. 2 x 4 days.




Part 1

28.08.2017 - 31.08.2017

Lucerne, Switzerland

Part 2

20.11.2017 - 23.11.2017

Davos, Switzerland

Euro 7'200.-/CHF 7'900.-/US$ 8'600.-

Dates & Fees

Dates & Fees



Success or failure in business is decided by strategy, the ability to implement it and leadership qualities. Strategic decisions always aim to secure the longer-term, future viability of a company or company area. They show the way forward, and in doing so must be flexible enough to allow adaptation to changing conditions. In addition, they define the roadmap on which a company must travel to achieve its objectives. If the strategy is unclear, or the roadmap not practical, success is not achievable – and the result is often operative activities where the company as a whole stalls or goes in circles. Strategy expertise at executive level, therefore, determines whether commitment to the daily business is rewarded with good results – results that the company is proud of and that motivates staff to further top performance. Nonetheless, even the best strategy and the most intelligent guidelines won’t help if mistakes are made during implementation. That’s why good strategies are always made by leaders with a solid leadership skills. Whether, and to what degree, their staff is motivated to achieve strategic objectives depends on how they conduct themselves as leaders. Clear objectives, sensible guidelines and the right management conduct creates the freedom a company needs for controlled entrepreneurship. This in turn creates the prerequisites for sustainable top performance and first-class results that will secure the future of your company.



Part 1 (4 days) – Strategic Management
Part 2 (4 days) – Leadership, Change and People Skills

Who should attend

Who should attend

Senior-level executives and experienced managers, who want to deepen their knowledge of how to ensure future company success, learn the latest principles behind strategic management and effective leadership. These include:

  • CEOs, heads of business units and Profit Centers
  • C-level management staff and executives
  • Heads of larger divisions and departments
  • Members of the management board and board of directors
  • Those responsible for business units, subsidiaries and important projects
  • Managers who are soon to move up to a CEO or executiven position


This program is perfect as well for specialists from corporate planning, in-house consultants and business consultants who wish to sharpen their strategy tools even further, along with practitioners and business owners who want to analyze their own strategies and concepts.



    Strategic Management as Navigation Tool for the Future

    Managers must steer a company during turbulent times as well. Success can be defined in many ways – by corporate value, cash flow, shareholder value, profitability, customer value, market share, customer satisfaction, performance culture and trust. Successful strategic management seeks to secure a balance between short-term results-optimization and long-term success. The main focus is primarily this – sustainable profitability thanks to high customer benefits.

    • Viability and achieving healthy profit development
    • How do you execute a strategy process?
    • Handling complexity as a practical test for successful mannagement
    • How globalization and digitalization are effecting strategy and management

    Strategic Objectives and Directions

    No strategy without objectives or strategic guidelines. As interface between ideal results and feasibility, strategic guidelines define the strategic corridor through which company development should take place. Here you need to pave the way and actively shape the future.

    • Inventing the future – the importance of vision in the strategy process
    • How do you turn your vision into a concrete strategy?
    • How to derive motivating goals from your visionn

    Modern Strategy Tools for Understanding your Strategic Situation

    Strategic decisions are made based on analyses, studies and assessments. If these are wrong, or wrongly interpreted, then by necessity the decisions made from them are also wrong. That’s why a competent use of strategy tools is so important. We will show you how to use these tools and what pitfalls you need to avoid.

    • Information as basis for strategic decisions – what’s really important?
    • A look to the future – always a look at my own expertise and resources
    • Analysis tools – what’s out there, what’s new, and how do I employ them expertly?

    The Spectrum of Strategic Options

    The spectrum of possible strategic options is wide – do we expand, retain, differentiate, specialize, move into a niche, work for cost leadership, enhance our value-added chain, form alliances, create platform strategies, purchase, pursue a merger, disinvest, focus on virtuality, internationalize – countless options are available to you.  Each one of them is determined by specific rules and have to be well thought-through.

    • Strategic thinking means thinking in alternative scenarios
    • Realistic estimation of risks and investment needs
    • Business development and innovation

    Strategic Decisions

    Strategic decisions determine the direction a company will develop. They set objectives and pave the way for future success.

    • What differentiates a good from a bad strategy?
    • Successful strategy development
    • The decision-making process and typical pitfalls
    • Plausibility checks

    Strategy Implementation

    The larger, the more unwieldy – unfortunately, this is the case with numerous companies. However, many smaller organizations also struggle to implement what has been decided in their everyday business. Here management is called upon.

    • How can new strategies, new concepts and new ideas actually be realized?
    • How do you convert strategies skillfully into concreten projects? The most common mistakes in implementing strategy

    Leadership and Result-Orientation

    Inspiring others to achieve objectives as a team. Communicating your vision, deriving ambitious objectives from it and ensuring that the fire of enthusiasm in your daily work does not go out. Giving new impulse. Convincing, supporting and if necessary doing it yourself. To be a normal person and a role model. Never losing sight of what’s important – results. We show you how to sharpen and develop your leadership skills even further.

    • Effective management – what do you need to achieve this?
    • Modern management approaches and management models
    • Performance and motivation
    • Trust as an element of corporate culture

    Change and Communication

    When you have to implement new strategies and concepts, you will usually have to change the attitudes, behavior and habits of employees and colleagues. We all know that this is a difficult task. Successful change management begins with the right management conduct and targeted communication. Using numerous examples, we will demonstrate what you need to do in these situations.

    • How do you communicate strategies?
    • Agility and digitalization at executive level
    • Successful transformation – approaches and methods



    You can register by clicking on the link below. A registration form will open.

    Register here

    Additional Information

    Program description as PDF download

    Send us your inquiry by mail

    General information

    Phone: +41 (0)43 499 40 20

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    Boston Business School | Klausstrasse 43 | CH-8008 Zürich | Switzerland | Phone: +41 (0)43 499 40 20 |