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High Potentials General Management Program |

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This three-part program develops a cross-functional, integrated perspective on management, finance and leadership, for up-and-coming managers, functional specialists and high potentials. 4 + 4 + 3 days.



Concept |

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Up-and coming managers, functional specialists and high potentials are full of ideas. They want to initiate change, improve things and optimize processes. Their zeal for action is admirable. But they often lack the collective knowledge that an organization has acquired, often at a steep price. The ability to distinguish good management from bad management comes with experience.
Knowing which types of management, instruments and methods will tackle a challenge in a coherent, resultsoriented way comes with experience. Further, the ability to practice integrated management also requires experience.
Over many years, Boston Business School researchers and faculty have made the tenets of effective management readily accessible and learnable. The three-part, 11-day High Potentials General Management Program imparts the management methodology participants need to close the knowledge gap between being a high potential and being a corporate leader. |

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Benefits |

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- Apply the full range of managerial, financial and planning tools to your management challenges
- Understand the current shifting environment and its effects on business
- Recognize the inter-dependencies between your team, your key stakeholders, your functional business areas and the marketplace
- Build a results-oriented business mindset
- Improve your ability to lead cross-functional projects and initiatives
- Boost your ability to see opportunities for increasing operating performance and financial results
- Broaden your professional prospects and expand your peer network
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Who should attend |

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The «High Potentials General Management Program» is especially suited for young managers, executives in training, junior managers and functional specialists who want to acquire the skills of good management. It is an ideal course for managers aged 28 to 45 years seeking career advancement. In general, participants are about to take on more important management and leadership
positions. They are often regarded as experts in their functional area - motivated, action-driven and accountable for achieving results. We help them reach the next level of leadership by giving them a cross-functional and integrated approach towards solving business problems. |

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Areas of Focus |

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Part I: General Management
Systems Thinking: A Modern Management Approach
- Cutting through complexity to achieve results
- Dealing with turbulent environments
- Failure due to departmental thinking
Strategic Frameworks and Thinking
- Concepts, tools, and instruments of strategic management
- Formulating and communicating strategies
- Developing a strategic action plan
Marketing Concepts and Practices
- New paradigms in marketing
- Essentials of a convincing marketing concept
- How to put customers and customer value at the center of marketing efforts
- Achieving marketing success within budget
Driving Performance
- Identifying profit opportunities within a business
- How to spot low value or even dangerous business opportunities
- Knowing the mechanisms for improved profit margins
- Creating the conditions for superior profit margins
Part II: Leadership
Essential Concepts of Leadership
- Good leadership as a performance multiplier
- The key traits of effective leaders
- How leadership improves the effectiveness of organizations
- Avoiding typical leadership mistakes
Personal Effectiveness
- The art of setting priorities
- How to delegate tasks
- Techniques of good time management
Persuasive Communication
- How to communicate goals clearly
- Opening channels for feedback and monitoring
- Motivating language and empowering action
Social Competence
- Social skills as prerequisites for successful management
- Evaluating your social strengths and weaknesses
- Developing and capitalizing on your social competencies
Managing Others
- Instruments and methods for leading others
- Management by objective rather than task
- Coaching and mentoring to bring out employee potential
Getting Things Done: the Management Process
- Problem solving in daily management
- Reducing the time between decision and action
- Optimizing your decision making process
- Learning from others? mistakes and your own
Part III: Financial Management
Developing Financial Acumen
- Interrelations between shareholder, stakeholder and customer value
- The impact of finance on strategy and operations
- Objectives and instruments of financial management
- Importance of the cost of capital
Tools of Financial Analysis
- Understanding financial statements
- Principles of break-even analysis
- Financial insight into «make or buy» decisions
- Interpreting and calculating key performance indicators, such as: ROI, EBIT, ROE, WAG, cash flow, etc.
- Frameworks for valuation
Creating a Convincing Business Plan
- The structure and content of a business plan
- Developing and refining a business plan
- How to make plausible assumptions for credibility and defensibility
Planning and Budgeting
- The budget cycle and steps to create a budget
- Early detection of deviations from a business plan
- Competent handling of management reports
- Tools for correcting deviations to meet fiscal objectives
Cost Management and Containment
- Cost accounting and understanding cost drivers
- Approaches to cost reduction
- The benefits of variable cost structures
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