Marketing Management



One-month online module; asynchronous delivery


This course is concerned with the adaptation of resources and objectives to outside market opportunity. It covers planning, segmentation, positioning, marketing mix development, and relationship marketing among other topics. Notes and discussion questions will supplement slide presentations. Cases will be analyzed and discussed in an asynchronous format. The cases address topics in segmentation, sales, advertising, and the Internet, as well as many other strategic areas. This course will enable the student to conceptualize marketing issues and to make viable marketing recommendations. Instructor will provide notes. No Textbook required. One week before the start, we will mail fourcases as follows: Sealed Air, Iridium, Yoplait and Avon.
Instructor: Professor Dr. Stuart Van Auken


For registration, please click the link below.

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