General Management Program for Emerging Leaders

This is a comprehensive general management program for the targeted development of emerging leaders. Conducted over 12 days and 3 parts, it will accelerate your career by sharpening your ability to tackle the most important facets of result-oriented management – strategy, marketing, leadership and financial management – making you a better and more effective manager.


The General Management Program for Emerging Leaders offers new perspectives, tools and ideas for key business practices and challenges. It gives you the skills you need to make the transition from specialist to generalist and to work
even more effectively in cross-functional teams.

The objectives of the 3 x 4-day program are to:

  • Refresh and deepen your knowledge about how all facets of business work
  • Hone your ability to focus on getting results by enhancing the tool set that makes you successful in your career
  • Do a deep-dive into modern management practices, so you can apply them the minute you get back to work
  • Help you acquire those leadership skills that will take your effectiveness and confidence to the next level
  • Enhance your ability to lead and motivate others
  • Practice the tools and key principles of finance

Who should attend

This program is perfect for managers who want to advance their career, while helping their company even more by becoming great all-rounders and future leaders. Typical participants include younger executives, emerging leaders and specialists from across all disciplines including marketing and sales, R & D, finance, consulting, logistics, manufacturing and engineering, human resources, and IT. But it is also ideal for heads of business units and those responsible for products or markets without a formal degree in business administration, who are seeking to enhance and refresh their general management and leadership knowledge. The program will also help high potentials and early career professionals being prepared for a position with additional responsibility, to shine the moment they take on their new tasks. And it targets specialists from service areas, who want to jump-start their career as they move to the next management level.


Areas of Focus

Part 1: Integrated Management, Strategy and Market Success
Effective General Management

  • All the facets of effective management
  • Effective tools, models, holistic thinking
  • Factors that ensure management success

Creating Strategic Concepts

  • A summary of strategic management
  • Strategic analyses
  • Methods and tools
  • Working-out precise strategies

Implementing Strategic Guidelines

  • Corporate policy, business mission
  • Corporate and business strategies as guidelines
  • Helping to shape implementation
  • Active implementation, a plan of action

Business Ideas and Innovation

  • Developing and evaluating business ideas
  • Recognizing and taking advantage of market potential
  • Unsolved customer problems, customer needs and new technologies as the basis for innovation management

Identifying and Taking Advantage of Profit Potential

  • Profit, cash flow and profitability as control parameters
  • Having as goal an above-average earning capacity
  • Identifying and taking advantage of opportunities to increase profit

Marketing and Market Success

  • Marketing – philosophy, interrelationships and tools
  • The components of a marketing concept
  • From market analysis to customer segmentation
  • From positioning to marketing mix
  • From distribution concept to sales success

Part 2: Leadership and People Skills

Thinking and Acting in a Result-Oriented Way

  • Working hard is not enough – results are what count
  • Managing to achieve results – defining my own contribution to success
  • Dynamic empowerment thanks to result-oriented thinking
  • Taking advantage of the room you have to maneuver

Personal Leadership Competence

  • Insights from modern leadership theory
  • Leadership, leadership processes and managing for success
  • Developing your own leadership personality

Self-Management, Work Techniques, Priorities

  • Delegating what needs to be delegated
  • Using your work time in a result-oriented way
  • Managing yourself
  • How to use your personal resources
  • Optimizing your own strengths

Managing Employees, Leading Teams

  • Principles of managing employees
  • How to increase the performance of employees
  • Making sure employees are satisfied
  • Prerequisites for motivating people
  • The principles of group dynamics

Social Competence

  • Social and emotional competence
  • Effect and application in different management situations
  • Recognizing your own strengths and weaknesses


  • Communicating in your everyday work
  • The ability to achieve approval through empathy
  • Communication as a major factor of success in your everyday work
  • Skillful conflict management

Part 3: Finance and Controlling

Fundamentals and Interrelationships of Financial Management

  • A summary of finance and accounting
  • Value-oriented corporate management
  • Creating a financial framework
  • Tools and methods of financial management

Understanding Financial Objectives

  • Financial guidelines from top management
  • Control parameters to achieve this
  • The most important key-performance indicators

Planning and Budgeting

  • The conceptual bass for planning and budgeting
  • Ambitious planning and budgeting
  • Profit goals and earning targets


  • Raising capital internally or externally, capital costs
  • Prerequisites for financial feasibility
  • Forms of financing, pay-back periods

Investments and Capital Expenditures

  • Investments and capital expenditures
  • The problems of fixed costs and capacity fluctuations
  • Make or buy, value-added depth

Cost Management

  • Cost structures and types of costs
  • Consciously shaping your break-even point
  • Doing a break-even analysis

Carrying Ideas over into Business Plans

  • Content, structure, development
  • Outlining business ideas and projects in business plans
  • Planning sales and earnings
  • Calculating investments, return on investments and profitability

Managerial Accounting

  • Controlling as a management task
  • Analyzing and evaluating reports and controlling reports
  • Recognizing deviations early and initiating corrective  measures

Key details

Part 1: 19.08.2024 - 22.08.2024, Davos
Part 2: 07.10.2024 - 10.10.2024, Luzern
Part 3: 21.10.2024 - 24.10.2024, Luzern
EUR 11'400.- / CHF 10'900.- (plus VAT)

Part 1: 19.08.2024 - 22.08.2024, Davos
Part 2: 24.03.2025 - 27.03.2025, Frankfurt
Part 3: 20.05.2025 - 23.05.2025, Frankfurt
EUR 11'400.- / CHF 10'900.- (plus VAT)

Part 1: 17.02.2025 - 20.02.2025, Köln
Part 2: 24.03.2025 - 27.03.2025, Frankfurt
Part 3: 20.05.2025 - 23.05.2025, Frankfurt
EUR 11'400.- / CHF 10'900.- (plus VAT)

Part 1: 17.02.2025 - 20.02.2025, Köln
Part 2: 20.05.2025 - 23.05.2025, Frankfurt
Part 3: 23.06.2025 - 26.06.2025,
EUR 11'400.- / CHF 10'900.- (plus VAT)

Part 1: 25.08.2025 - 28.08.2025, Davos
Part 2: 06.10.2025 - 09.10.2025, St.Gallen
Part 3: 20.10.2025 - 23.10.2025, Berlin
EUR 11'400.- / CHF 10'900.- (plus VAT)


For registration, please click the link below.

Register here