Modern general management in 5 days. What do you need to successfully and sustainably lead a company or part of a company? Our top lecturers will show you the latest, proven concepts of modern corporate management. You will learn from the best and test your own concepts. You’ll confirm your success and get useful tools for further optimization.
Executives and successful managers really do expect a lot from their advanced training. They don’t want long-winded, theoretical lectures, but rather concise knowledge-transfer that’s down to earth and practical to use every day. They want concrete cases and best practices, not of intellectual brain-games. Result-oriented discussions with business professionals, not subtle debates with academics in their ivory towers. If this is what you’re looking for, our General Management for Executives course delivers it – in form of a creative, application-ready synthesis using the latest management knowledge. You will profit from an exchange of ideas with first-class lecturers and executive participants like yourself from very different industries and countries. Current examples, best practices and a controlled, moderated exchange of opinions guarantee you the most in practical-oriented benefits when implementing what you learn.
Executives and successful managers who want to deepen and refresh their already extensive knowledge with a comprehensive overview of the latest holistic management techniques, including:
This course teaches you the latest knowledge about holistic and result-oriented corporate management.
It will support you in:
Finding the right balance between short-term results-optimization and long-term prosperity is one of the most difficult management tasks that executives are confronted with.
Managers are swamped with information – industry reports, studies, internal market and competitor analyses all need to be read in the right way and evaluated for their strategic relevance. But even the best decision guidelines cannot replace some things – the ability to ask the right questions, to have a nose for emerging trends and to be able to filter out from numerous sources exactly that information needed to create the right strategic roadmap.
Once you have identified where you need to act, you must do so quickly and relentlessly. But what is the difference between a good and a bad strategy here? Which way is the right one, and why? Here you get good use out of management concepts, empirical studies and best practices. We show you how to do this.
How successful a strategy is will be seen in the marketplace – more motivation means more profit. Skillful communication, the right leadership style for the situation and shared values are playing an increasingly important role in this.
As an executive, you affect marketing efforts to interface with the customer. We will show you how strategies can be converted into customer-focused marketing concepts, and which tools and methods are needed to achieve above-average market success.
Betting on stock prices, exchange-rate and price fluctuations are for speculators. Serious executives and managers concentrate on sustainable value creation. We show you why value-oriented corporate management and social responsibility do not have to be a contradiction in terms.