International Business & Marketing

Markets are ever more international. They are becoming ever more integrated due to the EU and the economic expansion in Asia, especially in China. Even small and middle-sized business must defend their competitive position actively in transnational markets. This requires comprehensive knowledge about market structures, international competition, as well as the economic, cultural, and political idiosyncrasies of the often unfamiliar markets.

With increasing globalization and the stronger penetration of foreign competition, internationalization is becoming an imperative for survival. Those businesses, which are already active in several countries and continents, see themselves being confronted with the continually changing challenges of adaptation and coordination.

The Institute for International Business and Marketing BBS accompanies its customers in conceiving market entry plans and rolling out concrete measures for internationalization.

We are a competent trusted advisor for the development and implementation of practical and customized plans for business activities abroad. Our many years of consulting experience allow us to give comprehensive information and suggest concrete solutions.

With seminars, in-house workshops, research and consulting services, we support clients in the following operational and strategic activities:

1. Appropriate information about

• Countries
• Markets
• Transportation and financing
• Partnerships

 

2. Development of an internationalization strategy

• Status quo analysis
• Strengths-weaknesses analysis
• Risk-reward analysis
• Selecting the appropriate type of internationalization
• Drawing up a profile of possible partners

 

3. Implementation of internationalization strategies

• Accompaniment in the operational implementation
• Search and selection of the appropriate foreign partner
• Project monitoring and management
• Convention training and assistance

Most recently, Professor Pförtsch increasingly deals with international brand management for industrial companies, and develops branding concepts for middle-sized and large business-to-business companies. More information on his latest publication with Philip Kotler can be found here.