The Institute for International Business and Marketing BBS assists enterprises in successfully dealing with internationalization and globalization.
With increasing globalization and the stronger penetration of foreign competition, internationalization is becoming an imperative for survival. Those businesses, which are already active in several countries and continents, see themselves being confronted with the continually changing challenges of adaptation and coordination.
The Institute for International Business and Marketing BBS accompanies its customers in conceiving market entry plans and rolling out concrete measures for internationalization.
We are a competent trusted advisor for the development and implementation of practical and customized plans for business activities abroad. Our many years of consulting experience allow us to give comprehensive information and suggest concrete solutions.
Most recently, Professor Pförtsch increasingly deals with international brand management for industrial companies, and develops branding concepts for middle-sized and large business-to-business companies. More information on his latest publication with Philip Kotler can be found here.
Professor Dr. Waldemar Pförtsch is director of the Institute for International Business and Marketing. He is one of the leading authorities of this domain, in research, teaching as well as consulting. The experience, which he brings to the table, he acquired whilst working for large companies in Germany and the US. He refined his approach led to international consulting contracts. Today, his area of expertise comprises, aside from the US and German-speaking Europe, China and Japan.
For additional questions concerning the Institute’s activities please contact the Institute director by telephone +41 (0)43 499 40 20 or by email: firstname.lastname@example.org