Our most comprehensive development program covering everything having to do with leadership and general management with a follow-up case study that ensures long-term knowledge transfer. Thanks to its high application potential and intensive practical focus, this is an ideal development program – and not just for those with extensive business administration background. 4 x 4 days.
How can you become a successful manager? Even if success can only be planned to a certain degree, the foundation for this can certainly be created. Besides expertise and personal commitment, solid leadership and management skills are what make the difference. Only if you can lead, will you be able to effectively realize your concepts and plans and make decisions that achieve results. And if you can plan well, make concept-based, result-oriented decisions, you can lead well too. The goal of this multi-seminar program is to optimize your leadership skills and to teach you everything you need to know about the principles of modern general management including strategy, finance and marketing.
Who should attend
Participants are young executives and managers, specialists, expert staff, but also high potentials from all areas of a company or institution. They all want to qualify for an upper management position and move into a leadership role involving greater spans of control and cross-unit collaboration.
The International Mini-MBA Program consists of four modules:
Module 1: Leadership and Personality – Self-management, social skills, leading employees as the starting point for management success. 4 days
Module 2: Strategic Management and Implementation – Methods and tools for strategic management and its application. 4 days
Module 3: Marketing – the relationship between market position, customer benefits and market success. 4 days
Module 4: Financial Management – the most important aspects of finance and accounting. 4 days
The order that the modules are held might vary.
How you benefit
Better understand the overall context of modern management that secures the future and optimizes the present
Understand the principles and mechanisms of strategic management
Learn the keys to modern marketing and those factors that determine market success
Understand the relationship between finance, accounting and corporate value
Increase even further your social competence and improve your ability to communicate
Learn to use individual motivators to drive behavior and build successful teams
Learn how to actively use the full scope of their own management ability
After completing the program, participants will be able
To use their knowledge of markets, customers, technologies, competition and industry dynamics to develop sensible concepts and business models
To make a contribution to implementing strategic programs and to help drive things forward with new ideas
To understand marketing concepts and come up with a program to drive customer satisfaction, customer retention and for capitalizing on customer potential
To make a major contribution to achieving financial objectives by the competent use of profit management tools
To create a working environment that allows for effective, goal-oriented work and efficiency
To skillfully apply tools of employee management and together with others achieve ambitious business goals