Strategic Market Management Successful strategic management and marketing go hand-in-hand – strategy shows you way to go, marketing helps you get there. Goal of this 2-part program is to demonstrate the latest knowledge on both subjects and especially how to establish the links between them that are so important. 2 x 4 days.
Marketing Management for Competitive Advantage To be successful in the marketplace, a company needs persuasive marketing. This 4-day seminar offers the latest knowledge and practical tools for a holistic marketing approach. We will show you how to optimize your marketing know-how and toolset even further, and how to implement this to generate even more value for your company.
International Marketing & Strategy Program
The International Marketing & Strategy Program is a 2-part program for managers with responsibility for markets, countries, customers, product groups, brands, distribution channels. 3 + 4 days.