New impulse, a refresher course and trend check. How can the trends in the areas of strategy, digitalization and new technologies be used to earn money for your own business? Where do these offer chances for profitable growth? Where are they a danger due to disruption and competitors with a new business model? And as an executive, how can you proactively plan and control these changes and adaptations to them?
If you operate a successful business today, you want it to stay that way. This is traditionally a part of strategic management. However, trends in the areas of digitalization, technology and even new media can lead to a fast, sometimes abrupt obsolescence of existing business models. Executives who want to be successful in the future need new impulse here and a trend check:
Is our current business model still valid and can we preserve and develop it?
Are there any disruptive trends threatening us and what new business models should we use to embark on a successful future?
How can we awaken sensitivity for change among employees, actively shape the change process and successfully deal with resistance to change?
Who should attend
Executives who are responsible for the strategic direction of a company or important parts of it
Men and women responsible for products, markets, customers, key accounts, country organizations and other important areas of a company
Those responsible for innovation, new business, securing the future
Executives given the task of preserving and expanding an existing business activity
Executives and specialists who are responsible for developing new business and business development tasks
Specialists and project managers in the areas of business model development
Managers responsible for corporate start-ups
How you benefit
The approach here is to have agile strategy and business development, change management and leadership. Cus- tomer needs, and customer problems unsolved until now, should form the basis for developing new business models. With these, new markets can be created or today’s markets changed with the goal of occupying a profitable market posi- tion long-term. How does business development function? What do digitalization and Industry 4.0 mean for my company’s strategy? How do we take employees with us and how do we successfully deal with their resistance to change?