General Management for Developing Leaders

A holistic approach that fosters young business talent and teaches them how to focus on results. In this concise and well-structured course, they will get everything they need to know about general management in 4 days.


If you are responsible for a team, department or are a specialist or up-and-coming talent, then you know how challenging work on the operative side of the business is. You face exciting tasks and new challenges every day. As a manager, you must be able to draft concepts, strategies and projects and then derive projects from these, with courses of action to achieve set objectives. On the other hand, you also need to convince decision-makers of your ideas by providing information about competitors and trends and optimizing potential in a concise manner, supported by sound business arguments.

This holistic «all-in-one» general management course offers you a complete and concise overview of result-oriented management techniques. During the 4-day course, you will learn the principles and factors for good and successful management. The seminar has a structured approach that delivers clear and understandable know-how. You will have numerous examples to learn from, and we will give you valuable tools, used every day in business, which will help you apply what you learned at our seminar at your company.

Who should attend

  • Managers, staff members, executive assistants and junior managers from every area of the company, who want to learn about management systems and structures with a «business logic» focus
  • Practitioners, professionals, specialists and project managers, who want to prepare themselves for responsible management tasks by sharpening their practical-focused knowledge, abilities and tools
  • Engineers, technicians, lawyers, medical doctors etc. whon want to acquire management knowledge about their specialist areas so they can be more effective in handling their own tasks
  • High potentials, management talents and young professionals who want to increase their expertise in using their ideas for the market and the opportunities they see there, to create a growing and profitable business
  • People moving up to a management position from a technical or sales areas, who need a holistic knowledge of management techniques from the real world
  • Junior executives who will assume much more responsibility in the near future

How you benefit

  • You will learn what things to focus on, in order to set clearn priorities
  • You will get a holistic knowledge of modern corporaten management
  • You will get qualified in exactly those tasks which require an talented business sense, a holistic understanding of management and a focus on results
  • You will learn how to grasp complex situations and problems quickly, and to use this to come up with practical solutions
  • You will understand what needs to be done to align yourn business to customer and market demands
  • You will learn how to re-design business models, identify where a model is vulnerable, and how to better utilize the potential of existing business models
  • You will complete your practical management know-how and increase your ability to make an impact at work
  • You will learn to recognize the basics of successful implementation and results achievement
  • What you learn at this seminar will help you better include your colleagues and employees in implementation work


The seminar is knowledge-transfer that is interesting, experience-based and interactive, but which remains concise and pragmatic at the same time. The methods used include:

  • Lectures with instruction and discussions
  • Case studies, best practices and practicing
  • Working in small groups and teams, with presentations
  • Check lists and learning tools, so you can apply your knowledge on a practical level immediately
  • An exchange of experiences and discussions
  • Setting personal priorities using participant suggestions, personal feedback


A Holistic Approach to Corporate Management and Modern General Management

  • The company and its environment
  • Priority corporate objectives and their significance
  • How does successful management function, what are then control factors for success?
  • Putting results in the center of all activities, the importance of efficiency and effectiveness
  • What do you need to win people over?
  • Thinking decisions to the end
  • Operative excellence, performance and productivity

Market and Customer-Oriented Management

  • Recognizing market opportunities
  • Analyzing markets
  • Understanding what customer demands are
  • Developing value innovationn
  • Working out customer benefits in a team

The Business Model and its Components

  • The value proposition, the architecture of value creation and profit models
  • Identifying and describing business models
  • Drafting a promising market model
  • Developing innovative business models
  • How the internet and digitalization are influencing business models

Strategic Management

  • Strategic management as a concept
  • Competition and having the ability to compete
  • An analysis of strategic «must-dos»
  • Using the tools of strategic management correctly
  • What processes should be used in creating a strategy?
  • Business development
  • Developing precise strategies with ambitious objectives
  • Targeted use of resources and skills

Marketing, Sales and Market Success

  • What you need to do to achieve success in the marketplace
  • Positioning and brand management
  • How best to use marketing tools
  • Managing the product portfolio
  • Controlling the selling process
  • Potential-oriented customer focus
  • How to amaze your customers

Value-driven management, Finance and Controlling

  • The role key-performance indicators play in success- oriented planning
  • Understanding the true profit potential of a business
  • Wanting and achieving profitability
  • Deriving the right actions to taken

Leadership and Change Management

  • Convincing decision-makers that change is necessary, handling resistance to change
  • How to get colleagues and employees on-board
  • Target-oriented communications
  • Developing the right leadership structure and appropriate organization
  • Continuous development and improvement

Problem-Solving Expertise, Projects and Implementation

  • Structured vs. repetitive problem solving – why both are legitimate
  • Project management as a leadership task
  • Avoiding typical project mistakes
  • Successful and sustainable project implementation


For registration, please click the link below.

Register here