A integrated approach that fosters business talent and teaches them how to develop entrepreneurial thinking and focus on results. In this concise and well-structured course, they will get everything they need to know about general management in 4 days.
This holistic «all-in-one» general management course offers you a complete and concise overview of result-oriented management techniques. During the 4-day course, you will learn the principles and factors for good and successful management. The seminar has a structured approach that delivers clear and understandable know-how. You will have numerous examples to learn from, and we will give you valuable tools, used every day in business, which will help you apply what you learned at our seminar at your company.
Who should attend
Emerging leaders from every area of the company, who want to learn about modern general management
Practitioners, professionals, specialists and project managers, who want to prepare themselves for responsible management tasks by sharpening their practical-focused knowledge, abilities and tools
Engineers, technicians, lawyers, medical doctors etc. who want to acquire management knowledge about their specialist areas so they can be more effective in handling their own tasks
High potentials, management talents and young professionals who want to increase their expertise in using their ideas for the market and the opportunities they see there, to create a growing and profitable business
Areas of Focus
An Integrated Approach to Modern General Management
The company and its environment
Priority corporate objectives and their significance
How does successful management function, what are then control factors for success?
Putting results in the center of all activities, the importance of efficiency and effectiveness
What do you need to win people over?
Thinking decisions to the end
Operative excellence, performance and productivity
Strategic management as a concept
Competition and having the ability to compete
An analysis of strategic «must-dos»
Using the tools of strategic management correctly
What processes should be used in creating a strategy?
Developing precise strategies with ambitious objectives
Targeted use of resources and skills
Market and Customer-Oriented Management
Recognizing market opportunities
Understanding what customer demands are
Developing value innovationn
Working out customer benefits in a team
The Business Model and its Components
The value proposition, the architecture of value creation and profit models
Identifying and describing business models
Drafting a promising market model
Developing innovative business models
How the internet and digitalization are influencing business models
Marketing, Sales and Market Success
What you need to do to achieve success in the marketplace