Executive General Management Program

This 5 + 4-day program will give executives comprehensive knowledge about modern, effective management practices. It will help them to know if they are moving their company in the right direction, and help make them even better at inspiring their employees to commit to achieving and exceeding company objectives. It’s perfect for executives who want a general management refresher.


This general management program strengthens your expertise as a successful  executive. If you are already in a general management function, this program will help you recognize the reasons for your success so far, and help you identify potential for further optimizing your skills as a strategist, leader and achiever. If you are about to assume a general management function, this program will give you the necessary skills and knowledge to be a success.

Part 1 covers all the important topics of general management. Part 2  focuses on the aspects of managing employees and leadership. Here you learn how to conceptualize success in your planning and learn the best concepts for implementing these plans through leadership and management quality.

Who should attend

  • General managers, members of executive boards
  • Division heads or heads of a business unit
  • Heads of profit centers and departments
  • Experienced leaders responsible for important central activities and functions
  • Executives specialists who seek to assume with years of leadership responsibility
  • Experienced cross-functional responsibilities

How you benefit

After you have completed this program:

  • You will have the latest knowledge and practical skills to handle the most important tasks of modern general management
  • You will know the concepts and methods you need to guarantee the long-term success of your field of responsibility
  • As part of a top-level group of participants, you will haven learned new ideas and best practices for holistic management
  • You will have put your own management concepts and conduct to the test, and recognized optimization potential

Key details

Part 1: 11.09.2023 - 14.09.2023, Davos
Part 2: 16.10.2023 - 19.10.2023, Boston, MA
EUR 11'400.- / CHF 10'900.- (plus VAT)

Part 1: 11.09.2023 - 14.09.2023, Davos
Part 2: 16.10.2023 - 19.10.2023, Luzern
EUR 11'400.- / CHF 10'900.- (plus VAT)


For registration, please click the link below.

Register here

Areas of Focus

General Management

  • Managerial responsibility, result-oriented management – how are they related
  • Key managerial decisions
  • Concepts, methods and best practices – general management knowledge that you must know
  • Information and trends – drawing the right conclusions

Principles and Guidelines for Corporate Development


  • The fundamental orientation of a company, the business model
  • The most important stakeholders
  • The strategic corridor
  • Aligning resources

The Right System for Setting Objectives, Defining Results

  • Finding the strategically correct timescale
  • Objectives for optimizing your core business
  • Objectives for achieving market success with innovations
  • From corporate value, to customer satisfaction, all the way to the «innovation pipeline» — defining the right results

Strategic Management

  • The process of strategic management – strategic analysis, strategic options, formulating strategies precisely, prioritizing, portfolio management
  • Profitable growth, the battle for market share
  • Innovation strategies, exploiting new opportunities
  • Developing new markets
  • Strategies for cost leadership, specialization, differentiation and niche strategies
  • Growth through mergers and acquisitions
  • The relationship of strategy, structure and processes

Marketing Management

  • What does customer value in light of new technologies and social media really mean?
  • How does branding have to be carried out?
  • What does «integrated communication» mean?

Managing Innovation and New Business Development

  • Defining principles that will help your successfully manage innovation
  • How must new business be positioned and market entry optimally managed?

Information Technology, Digital Business and the Internet

When you use IT, digitalization and the Internet, many classic competitive factors lose some of their importance. A race against the competition is increasing becoming a race against the clock. Size or costs alone, no longer count as much as flexibility and speed. Time-to-market is the decisive factor here. Information technology and digitalization allows you to develop new business models and value chains.

Finance, Financial Decision-Making

What is the impact of strategic decisions upon performance? What is financial reality? Financial goals and performance indicators have long been the standard for assessing a firm’s performance. They govern corporate management and provide timely, useful information to strategic and operational control decisions. As a leader, you must be up on key financial principles and have confidence in contributing to business-shaping decisions. We show you how to realize this.

Leadership and Result Orientation

Inspiring others to achieve objectives. Communicating your vision, deriving ambitious objectives from it and making sure the fire of enthusiasm on any given work day does not go out. Learn how your fresh input can keep momentum going. We help you get better at convincing others, implementing, supporting, doing things yourself when needed. Being just a normal person and a role model for others. And not only this, we also help you continue to be manager who never forgets what really counts – results. We show you how to deepen and develop your already impressive leadership skills even further.

Leadership and Communication

Leadership is expressed every day in the business world. Leadership is having the ability to face different management situations effortlessly. It is developing and maintaining trust as an element of company culture. It is how people communicate and how solution-oriented meetings and negotiation situations are conducted. It is the art of listening, of praising others or in the way conflicts are handled.

Change Management

Successful managers must be able to influence the attitudes, habits and behavior of employees and colleagues if they want to implement new strategies and concepts. We all know how difficult a task this is. Successful change management begins with conducting yourself in the right manner and in targeted communications. Using many examples, we demonstrate what’s important here.