Companies are complex systems that need to be understood in their entirety. This program gives participants a compact overview of the principles, objectives and practices of holistic, results-oriented management. 3 1 month long e-learning modules.
Talented managers and functional specialists who want to make a difference in their organizations and those who are aiming for senior positions must offer more than mastery of a management discipline. They need to understand all the functions and relationships in the complex system of their companies—whether strategy, marketing, or finance—and recognize the consequences of their actions. In addition to short-term objectives or temporary improvements in results, they need to be able to convert long-term strategies into successful action.
Consequently they need to understand the tenets of results based management, which is the focus of this program.Our Management Essentials course promotes holistic thinking about complex business systems.
It supports staff development and career advancement for any company that:
Part 1: Strategic Management and Marketing
Part 2: Finance
Part 3: Marketing
This program is delivered in 3 one-month online modules. The modules combines synchronous delivery, i.e. online learning in real time, with asynchronous delivery, which enables learners to organize learning according to their own schedule (self-paced learning). Participants require a laptop/PC/tablet with Internet access. This e-learning program starts in May and October each year and ends in July or December.
Foundations of Successful Management
What makes successful, effective management? How do individual decisions influence results? How can you combine result-oriented action with freedom to act in a larger organization? Holistic management provides the answers.
Effectiveness through Strategy
The most important prerequisite for effectiveness is a precise,future-oriented strategy. Knowing what you want to achieve without losing the flexibility to correct your course; thinking strategically, but flexibly, to respond in daily business; applying your own resources to the really important issues—all these need to be learned. We show how to set strategic priorities and develop promising strategies.
Sustainability through Business Development and Innovation
Some markets don’t exist yet; you have to create them. This is always the case when new technologies or new business ideas exceed the imagination of potential customers. Learn how skilful innovation works. Invent new products and services.
Excellence through Marketing
When everybody does the same thing, there is no room for uniqueness. Where there is no differentiation, interchangeability predominates—and with it, price wars, displacement and deteriorating profitability. Marketing wants differentiation. Marketing seeks customer closeness and regularly increasing customer value. Without good marketing, the best strategy gets bogged down. Learn to develop potent marketing concepts and actively control market success.
Developing Financial Literacy
Achieve sales goals, control costs, keep to investment budgets, hit profit and cash flow targets—more and more often, managers are taking over these tasks at a younger age than ever before. We provide the necessary help, knowledge
Use of Financial Data for Remedial Action
Managers need to detect financial target variances as early as possible. Accounting provides the necessary data and reports. It is the responsibility of management to evaluate them and take appropriate measures to stay on track.