Management Essentials

Companies are complex systems that need to be understood in their entirety. This program gives participants a compact overview of the principles, objectives and practices of holistic, results-oriented management. 3 1 month long e-learning modules.


Talented managers and functional specialists who want to make a difference in their organizations and those who are aiming for senior positions must offer more than mastery of a management discipline. They need to understand all the functions and relationships in the complex system of their companies—whether strategy, marketing, or finance—and recognize the consequences of their actions. In addition to short-term objectives or temporary improvements in results, they need to be able to convert long-term strategies into successful action.

Consequently they need to understand the tenets of results based management, which is the focus of this program.Our Management Essentials course promotes holistic thinking about complex business systems.
It supports staff development and career advancement for any company that:

  • Promotes results-oriented thinking in younger managers and junior staff, especially at the operational level
  • Wants to prepare functional specialists to take on positions of greater responsibility by being able to see the big picture n Wants to develop the potential of people not specifically trained in business administration, including engineers, lawyers or practitioners

Who should attend

  • Young managers, high potentials and junior staff who want to understand the various management disciplines in a global context so they can use result-based management
    tools competently
  • Functional specialists and headquarters staff with little formal business training who seek a systematic, structured general management development program
  • People promoted from commercial fields and career changers who seek an advanced management role or already have one, and who want a systematic review of
    general management principles
  • Non-business experts such as technicians, lawyers, educators, biologists, chemists, purchasers and service managers who want to learn general management skills quickly


Part 1: Strategic Management and Marketing
Part 2: Finance
Part 3: Marketing

Key Benefits

  • Deepen your understanding of business fundamentals
  • Create precise strategic concepts, plan for market success and develop new business ideas
  • Efficiently control and coordinate the processes of implementing strategy
  • Learn how to analyze financial reports, identify trends, and study competitors
  • Create the conditions for profitability, including cost controls and business planning
  • Gain the ability to handle marketing tasks competently
  • Understand how strategy, marketing and finance interrelate and impact each other


This program is delivered in 3 one-month online modules. The modules combines synchronous delivery, i.e. online learning in real time, with asynchronous delivery, which enables learners to organize learning according to their own schedule (self-paced learning). Participants require a laptop/PC/tablet with Internet access. This e-learning program starts in May and October each year and ends in July or December.

Areas of Focus

Foundations of Successful Management
What makes successful, effective management? How do individual decisions influence results? How can you combine result-oriented action with freedom to act in a larger organization? Holistic management provides the answers.

  • Understanding the organization holistically
  • Values and corporate objectives
  • Shareholder-, stakeholder- or customer value?
  • Levers for achieving results
  • The "health check" of your business: analytical tools
  • Field-proven management principles

Effectiveness through Strategy
The most important prerequisite for effectiveness is a precise,future-oriented strategy. Knowing what you want to achieve without losing the flexibility to correct your course; thinking strategically, but flexibly, to respond in daily business; applying your own resources to the really important issues—all these need to be learned. We show how to set strategic priorities and develop promising strategies.

  • How to create a strategic plan
  • How to develop future-oriented, value-adding strategies
  • How to apply the methods of strategic analysis and strategy formulation

Sustainability through Business Development and Innovation
Some markets don’t exist yet; you have to create them. This is always the case when new technologies or new business ideas exceed the imagination of potential customers. Learn how skilful innovation works. Invent new products and services.

  • Strategic marketing
  • Analyze the chances of success of new business ideas
  • Sharpen your business acumen

Excellence through Marketing
When everybody does the same thing, there is no room for uniqueness. Where there is no differentiation, interchangeability predominates—and with it, price wars, displacement and deteriorating profitability. Marketing wants differentiation. Marketing seeks customer closeness and regularly increasing customer value. Without good marketing, the best strategy gets bogged down. Learn to develop potent marketing concepts and actively control market success.

  • The components of a potent marketing concept
  • How to put the customer and customer value at the center

Developing Financial Literacy
Achieve sales goals, control costs, keep to investment budgets, hit profit and cash flow targets—more and more often, managers are taking over these tasks at a younger age than ever before. We provide the necessary help, knowledge
and tools.

  • The objectives and instruments of financial management
  • Active control of income and expenditures
  • Cost and break-even considerations
  • Levers for optimizing results
  • Budgeting and investment decisions

Use of Financial Data for Remedial Action
Managers need to detect financial target variances as early as possible. Accounting provides the necessary data and reports. It is the responsibility of management to evaluate them and take appropriate measures to stay on track.

  • Early detection of target deviations
  • Competent handling of controlling reports


For registration, please click the link below.

Register here