The International Marketing & Strategy Program is a 2-part program for managers with responsibility for markets, countries, customers, product groups, brands, distribution channels.
The International Marketing & Strategy Program combines two central aspects – the focus on market and customer proximity as part of marketing management, and the constant effort to achieve growth and increase profitability within a
framework of strategic management.
Who should attend
Marketing executives responsible for leading strategy, innovation, and organizational change in their companies, or client firms
Senior leadership responsible for market management and who are in charge of positioning and strategic development of that market
Heads of marketing, sales, distribution and marketing areas, who are responsible for implementing market strategy as stipulated by marketing management