Strategic Management for Executives

The success of a company and its business units depends on a few strategic decisions. This 4-day seminar offers you the latest knowledge and an integrated approach to strategic management. You will learn from many real-world examples, have an exchange of experiences, get new ideas, and learn the tools you need for successful strategic management.

Description

Strategy – and not effort and diligence in the daily business – determines success or failure of your company, your division or the business unit you lead. In this 4-day course, we show you what’s important in navigating and developing strategy in the direction of success and sustainability.

Who should attend

Participants in this course are executives seeking new strategic ideas, the latest knowledge in developing strategies and real-world-tested tools of modern strategic management. These include:

  • Decision-makers from management boards, board members, members of supervisory boards
  • Mid-level to senior-level executives responsible for strategic planning, implementation, and business development
  • Executives who test strategy proposals for their plausibility n
  • Executives of companies, divisions or business units in charge of implementing strategies
  • Executives, managers, consultants and specialists who conduct strategic analyses, lead strategy meetings or draft strategic concepts

How you benefit

This 4-day executive education course will give you detailed knowledge about strategy with the goal of better understand- ing the principles, tools and methods of strategic manage- ment and strategy development and how they interrelate to the whole. You will receive the latest know-how about devel- oping innovative, competitive strategies. You will learn how to position your business in a competitive environment and how to launch programs that will optimize your company’s value, profitability and performance. You will critically analyze your own strategic concepts and will return to you job ready to give new impetus to creating an innovative future for your company. Methods, concepts, instruments and effective tools to guiding your company are explained using numerous examples.

Key details

EP2468

Language
English
Date
17.12.2018 - 20.12.2018, Hamburg
Fees
EUR 4'500.- / CHF 4'900.- (plus VAT)

EP2419

Language
English
Date
11.02.2019 - 14.02.2019, Oberursel
Fees
EUR 4'500.– / CHF 4'900.– / US$ 5'400.– (plus VAT)

Areas of Focus

An Integrated Approach to Strategic Management

One strategy fad quickly follows another. One strategic project follows the next one, when the first project has really just started and is not completed by a long shot. Aren’t we doing too much of a good thing here? What are «must haves» what are «nice to haves»? What’s important here is the right dosage of the new. Modern management theory and real-world management experience offer a lot of insight. In this seminar, we will show you what has proven itself in real business situations.

  • Current strategic management concepts and tools
  • Strategic principles
  • What characterizes good strategies

Clarifying your Strategic Position and the Need for Strategic Action

Change is a given. It forces management to constantly check their strategic position. Changes need to be anticipated promptly and dangers to the business have to be recognized. During this process, new opportunities will become apparent and should be capitalized on. That’s why it’s important for you, as a decision-maker, to recognize the need for strategic action.

  • Determining your current strategic position
  • Understanding strategic challenges correctly
  • Important tools for analysis

The Role played by the Business Model in Strategic Management


Your business model describes how your company will generate profit. Calculating profit based on costs plus margin is banal. More interesting is to link margins to created benefits. Classic business cases often obscure the profit drivers of a business model. This course teaches you how to identify and use the relevant profit drivers.

  • The architecture of creating value, understanding your profit drivers
  • Improving on your current business model, developing new business ideas
  • Innovative and digital business models

Strategic Options that Promise Success

Decades-long observation, discussions with thousands of decision-makers and evaluating the relevant literature on the subject show that companies often have their own favorite tried and tested strategies. A high percentage of these strategies are transferred into strategic projects and then formulated into strategic initiatives. But we also live in times characterized by disruption, globalization and digitalization. We will introduce you to several strategic options that promise success during the seminar, along with tips for everyday implementation. We will show you the traps you’ll need to avoid to successfully implement your strategy.

  • Strategic options – what works and what doesn’t?
  • Classic competitive strategies
  • Growth based on core competencies
  • Customer-centric strategic approaches
  • Evaluating strategic options according to their potential for success and their chances of being realized

Effective Strategy Development Processes

Strategic projects often come to nothing because a sensible way to proceed is missing. That’s why many companies let their strategy be done by external consultants. We will show you how to successfully conduct effective strategy development processes, so you can put down a basic roadmap to ensure the future success of your company.

  • Designing a strategy project, planning and carrying it out
  • Strategic analyses, strategic options
  • Corporate philosophy and values
  • Your corporate strategy –the course the owners and top management want to take
  • Operational strategies – marketing strategy, production strategy, supply-chain strategy, HR strategy, financial strategy etc.
  • Strategies for business divisions, departments, fields of business, business units
  • Regional strategies for countries, sales regions, branch offices
  • Strategies for staff positions, cross-departmental and support functions
  • How to integrate the many sub-strategies into an understandable, integrated strategic system
  • How to precisely formulate strategies

Implementing a New Strategy, Change Management

The implementation of new strategies requires an efficient implementation system. Just as important is to convince employees that an upcoming change makes sense, that you identify barriers to implementation early, and that you win-over everyone involved.

  • Translating strategic objectives into an execution plan
  • Ensuring clear responsibility and accountability
  • Incentives and controls
  • Learning, feedback and adaptation

 

Registration