The success of a company and its business units depends on a few strategic decisions. This 4-day seminar offers you the latest knowledge and an integrated approach to strategic management. You will learn from many real-world examples, have an exchange of experiences, get new ideas, and learn the tools you need for successful strategic management.
Strategy – and not effort and diligence in the daily business – determines success or failure of your company, your division or the business unit you lead. In this 4-day course, we show you what’s important in navigating and developing strategy in the direction of success and sustainability.
Participants in this course are executives seeking new strategic ideas, the latest knowledge in developing strategies and real-world-tested tools of modern strategic management. These include:
This 4-day executive education course will give you detailed knowledge about strategy with the goal of better understand- ing the principles, tools and methods of strategic manage- ment and strategy development and how they interrelate to the whole. You will receive the latest know-how about devel- oping innovative, competitive strategies. You will learn how to position your business in a competitive environment and how to launch programs that will optimize your company’s value, profitability and performance. You will critically analyze your own strategic concepts and will return to you job ready to give new impetus to creating an innovative future for your company. Methods, concepts, instruments and effective tools to guiding your company are explained using numerous examples.
One strategy fad quickly follows another. One strategic project follows the next one, when the first project has really just started and is not completed by a long shot. Aren’t we doing too much of a good thing here? What are «must haves» what are «nice to haves»? What’s important here is the right dosage of the new. Modern management theory and real-world management experience offer a lot of insight. In this seminar, we will show you what has proven itself in real business situations.
Change is a given. It forces management to constantly check their strategic position. Changes need to be anticipated promptly and dangers to the business have to be recognized. During this process, new opportunities will become apparent and should be capitalized on. That’s why it’s important for you, as a decision-maker, to recognize the need for strategic action.
Your business model describes how your company will generate profit. Calculating profit based on costs plus margin is banal. More interesting is to link margins to created benefits. Classic business cases often obscure the profit drivers of a business model. This course teaches you how to identify and use the relevant profit drivers.
Decades-long observation, discussions with thousands of decision-makers and evaluating the relevant literature on the subject show that companies often have their own favorite tried and tested strategies. A high percentage of these strategies are transferred into strategic projects and then formulated into strategic initiatives. But we also live in times characterized by disruption, globalization and digitalization. We will introduce you to several strategic options that promise success during the seminar, along with tips for everyday implementation. We will show you the traps you’ll need to avoid to successfully implement your strategy.
Strategic projects often come to nothing because a sensible way to proceed is missing. That’s why many companies let their strategy be done by external consultants. We will show you how to successfully conduct effective strategy development processes, so you can put down a basic roadmap to ensure the future success of your company.
The implementation of new strategies requires an efficient implementation system. Just as important is to convince employees that an upcoming change makes sense, that you identify barriers to implementation early, and that you win-over everyone involved.